AI Insights · Timothy · January 2022
Top 5 Books and Reference Apps Performance in Ghana Q4 2021
Discover the performance trends of the top 5 Books and Reference apps on a unified platform in Ghana during Q4 2021, including downloads, revenue, and active users.
Throughout the fourth quarter of 2021, the top 5 Books and Reference apps in Ghana showcased varied performance in terms of downloads, revenue, and active users. Here's a closer look at the quarterly trends for each app:
King James Bible - Verse+Audio saw significant fluctuations in weekly downloads, starting the quarter strong with approximately 694K downloads in late September and experiencing a low of around 48K in November. The app closed December with a boost to about 125K downloads. Revenue peaked at $3 in late October and maintained modest earnings of $2 in the final weeks of December. Active users showed an increasing trend, starting at approximately 1.75M and reaching over 2M by the end of the quarter.
Holy Bible (KJV) maintained a steady download rate throughout Q4 2021, with a notable increase to approximately 15K in the last week of December. Active users followed a stable pattern, averaging around 26K, before peaking at 33K in the final week of the quarter.
Asante Twi & English Bible exhibited consistent weekly downloads, ranging between 4K to 6K, with a notable spike to about 7.6K in the last week of December. Active users remained relatively stable, averaging around 11K, with a slight increase to 13.6K in the last week of the quarter.
Bible NIV KJV showed steady download numbers, fluctuating between 4K to 5K, and saw a significant rise to approximately 7.9K in the final week of December. Active users mirrored this stability, maintaining around 19K to 20K, with an increase to nearly 24.5K at the end of the quarter.
Oxford Dictionary & Thesaurus experienced a downward trend in weekly downloads, starting at around 4.9K in late September and decreasing to about 2.9K by the end of December. Revenue peaked at $63 in mid-December. Active users started at approximately 12.9K and showed a gradual decline to about 10.2K by the end of the quarter.
These insights are derived from Sensor Tower data. For more comprehensive analytics and trends, visit Sensor Tower's platform.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2022